Goal

Qualified Leads & Conversions

Action Plan

1. Extensive keyword research to find relevant keywords including competitive analysis

2. Build brand new campaigns by organizing keywords in to their relevant ad groups tied up with meaningful ad copies for target audience.

3. Analyze data collected from test campaigns to tightening keyword targeting and campaign structuring.

4. Continue testing, optimizing and identifying opportunities.

5. Building extensive list of negative keywords to ensure proper utilization of ad budget.

6. Test bidding strategies and advanced bid adjustments.

Outcome

Q4 Results

• 29.41% Increase in total phone calls and 183.33% increase in total conversions.
• 18.08% Increase in search campaign click thru rate (CTR)
• 28.07% reduced cost per lead.