Builder & Renovation SEO Services | Builder Marketing Group

Home Builder & Renovation SEO Strategy

1. Discovery

We discover the goals, history, and details of your business & overall marketing plan.

2. Analytics Analysis

A key step in our monthly strategy. We dive deep into analytics to audit behavior flow, keywords, and engagement.

3. Competitor Analysis

We always take into account the local businesses and industry landscape to determine how to beat the competition.

4. Content Audit

As a cornerstone of our strategic process, we analyze on-page and build a robust calendar for new content.

5. Conversion Audit

Each month we try to push users closer towards the point of conversion. We develop CRO tasks that turn all that quality traffic into real leads.

6. Technical Analysis

We audit through the lens of Google to ensure the right information is being indexed and presented to the Googlebot.

7. The 90-day Roadmap

After all of our analysis, we determine the best course of action to tackle all areas in our monthly task work through various CRO, content, technical, and local SEO tasks.

8. Return On Investment

Return on investment is our KPI for the campaign. Every task we do is geared towards lead generation in mind. This is our own measure of success for months 6-9 & beyond.

View Reporting Dashboard

Home Builder & Renovation SEO Timeline

1-3 Months

Keyword Rankings
Your initial increase will likely be around GMB rankings & local rankings. It's important to note rankings shift daily so you'll want to view these shifts in a full 30-day cycle for progress.

3-4 Months

Traffic & Engagement
You will start to see more quality traffic to the website & higher non-branded visibility to your GMB profile. The better engagement numbers indicate we're attracting the right users.

6-9 Months

Lead Generation
Once you establish authority through consistent efforts month-over-month we expect to see a 20-30% growth in your organic leads YOY in 6-9 months depending on where your baseline started.

Our SEO Campaign Cornerstones:

Virtual Onboarding Experience

If you have a busy schedule we provide a virtual alternative to collect your info with our unique face-to-face virtual process.

90-Day SEO Strategy Roadmap

We provide you with a strategy roadmap displayed in a dashboard with content, local SEO, on-page SEO, and technical SEO.

Keyword Research & Tracking

We’ll come up with a strategic keyword list of transactional, informational, and branded keywords to set the best course for tracking & content planning.

Content Silo Planning & Content Marketing

SEO content marketing that makes an impact is our focus. We develop content silos around the transactional keywords to produce the best traffic & rankings.

Technical SEO

It doesn’t just stop with basic backend optimization. We take it to a custom level with original schema, site structure audits, and tailored tasks.

Local Citation Building

Maps are just as important (if not more) for small home builders and renovators. We focus on a citation strategy that matters for a local SEO presence.

Google Business Profile Optimization

We’ll take care of weekly posting, top-to-bottom optimization, and ongoing needs for your Google Business Profile(s).

On-Page SEO

We work on a solid internal linking strategy, conversion rate optimization and ensure structure and keywords are in the right place.

Stop wasting time on endless marketing tasks.

Ready to Build a Brand That Works as Hard as You Do?

Let us handle your branding and marketing so you can focus on growing your business.

Take the First Step. Schedule a 15-minute Fit Call to see if we’re the right partner to help you grow.

Schedule a Fit-Call

SEO for Home Builders & Renovation

Stop losing jobs to competitors who rank higher on Google Search & Google Maps. Rank higher, get seen & generate more business from Google search.