Google Ads (PPC) for Home Builders & Renovation
Our expertly managed PPC campaigns put your business at the top of search results, even in competitive markets, without the hefty costs and low returns you may have faced before. We optimize every keyword to ensure high-quality clicks and conversions, and we also retarget visitors to keep your brand front and center. Get the top spot with a PPC strategy built for results.
Our PPC journey begins with in-depth research tailored to your business. We conduct targeted keyword research to ensure we’re focusing on terms that bring in high-quality leads. We also analyze competitor activity, geographical relevance, and set negative keywords to filter out low-value traffic. For clients with an existing ad history, we audit past campaigns to identify opportunities and gaps.
Once we’ve developed a strategic foundation, we move to setup. This includes creating compelling ad copy, designing landing pages (if applicable), and setting up conversion tracking to measure success. We also establish ad schedules and budget pacing to ensure ads are shown at the most effective times. Additionally, we include retargeting to re-engage visitors and drive more conversions.
Our optimization process is focused on continuous improvement. We use A/B testing and bid adjustments to refine ad performance and add negative keywords as needed. Underperforming ads are paused, and successful elements are scaled. This phase is crucial for enhancing click-through and conversion rates, ensuring your budget is spent on quality leads.
Transparency is at the heart of our PPC management. You’ll receive regular reports detailing key metrics such as clicks, cost-per-click, conversion rates, and overall performance by ad group or set. Our reports highlight the impact of your campaigns, helping you understand how each dollar contributes to your business growth.
View Reporting Dashboard
Launch & Evaluate
You will likely see leads soon after ads are live (depending on your budget and other factors), but the strategy may take a few weeks and up to 45 days to dial in depending on your previous ad history.
Optimization
45 days in we should be seeing quality leads and areas of opportunity for future budget increases. It's important to measure performance against factors like seasonality in addition to Google's factors.
Domination
The ideal timeline for PPC is fairly fast to see results, but this doesn't mean you can't still saturate more keywords. Expand your reach by going after competitor terms, broad phrases, and more locations.
Let us handle your branding and marketing so you can focus on growing your business.
Take the First Step. Schedule a 15-minute Fit Call to see if we’re the right partner to help you grow.
Building Brands for Hard Working Businesses